uKit AI ICO Makes a Difference by Bringing Blockchain to Website Building Industry


Only 50K among the millions of website owners will benefit from using smart algorithms to personalize their websites. Or from renting their UKTs out.

A website is a standard thing for presenting your company or product on the Internet – over 80% of businesses use landing pages in their online marketing. But very few of them manage to tailor one page to meet different consumer habits and preferences. A dynamic content website is the answer, but usually, you need to build and test dozens of page versions manually to create it.

Or… you can share website statistics with other website owners via blockchain protocol to train AI and let it build and maintain perfect dynamic landing pages for you. That’s how your website will customize for visitors and constantly evolve.

uKit AI prototype

And that’s what uKit Group actually offers. All you need is to transfer an existing website or create a new one on uKit’s platforms — and the rest will be done by the algorithms. The company already has a prototype of the AI-based website redesign service. The last element of the perfect dynamic website recipe is the data on how and why different types of people buy on the web. Such data is already stored and legally sold by large DMP platforms to large businesses so they can use personalization in their marketing.

Eugeny Kurt, CEO and co-founder of uKit AI project and its mother company, says:

Companies that use personalization have raised their incomes by 6-7% last year. It’s easy to explain: people get social media and search results personalized for them already. It’s a trend and websites are the next landmark on the web.

The current market problem is that most websites are owned by small businesses: they can’t afford to buy impressive amounts of data and capacities to process that, and personalization is impossible without it. Being a big company, uKit can buy the core amount of data from DMPs, put it into a blockchain-based storage and build the ecosystem where every participant will have access to ready-to-use AI personalization tools.

UKT token holders may rent their tokens out to other website owners or pay with them for AI personalizations of their own websites if necessary.

You can restore your token balance by sharing stats on how your website’s visitors interact with customized pages. This data is collected for further AI training: it’s impersonal and a blockchain log contains a summary about the data added by each member and the estimated number of tokens that will be transferred to them as a reward.

Irina Cherepanova, CMO and co-founder of the project, explains:

Tokenization is also required because the ecosystem grows with every new website, visitor and personalization – and as a token holder you get 0.001% of AI capacity with every 10K of UKTs.

uKit issues tokens, and 55% go on sale. You need at least 10.000 UKTs to become an ecosystem member — that’s $200.

So, only about 50K or fewer people will be able to hold tokens at one moment, and according to Google, more than 40% of businesses in the world have websites already.

After the ICO that is held from February to April, token holders will be able to use tokens immediately for free website hosting on uKit website builder — and tokens won’t expire. The whole ecosystem will be launched within a year after the ICO is completed, and the team members will get their share of tokens within 1.5 years.

The core team is another strong point of the project. It’s the third big product for mass website building for them together. Their first website builder called uCoz became the most used tool in the CIS countries. uKit, the second one, got over 1M users worldwide within a couple of years. This year the company is releasing uLanding — a landing page builder to target the audience of marketers that work for SMBs. Both uKit and uLanding will become the parts of uKit AI website personalizing ecosystem.

Images courtesy of uKit

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Written by @ February 22, 2018

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