Pandora Learns the Cost of Ads, and of Subscriptions


A 21-month study finds that as users are fed more ads, they listen less; some subscribe, but not enough to compensate for lost ad revenue.

Posted by Erin Griffith on April 30, 2018 @ https://www.wired.com/story/pandora-learns-the-cost-of-ads-and-of-subscriptions

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